The issue of plastic pollution continues to raise concerns, and more and more brands are starting to explore a new retail model without packaging to reduce waste generated by onetime-use consumption. The British cosmetics brand LUSH has launched “bare” solid wash and care products, and The Body Shop’s innovative concept store has set up a “refill station” to encourage customers to bring their own containers. They utilize the characteristics of pulp to create environmentally friendly packaging suitable for industrial applications.
Reducing Onetime-use Packaging: Eco-friendly Bare Packaging Skincare Products
The British cosmetics brand LUSH pioneered the launch of bare solid wash and care products. Compared to traditional onetime-use plastic packaging, these products require no external packaging, and customers can purchase and use them directly. LUSH extensively uses renewable, biodegradable ingredients like pulp and natural plant oils in its formulas and production, reducing reliance on non-biodegradable materials like plastic. This bare packaging model effectively eliminates the waste of onetime-use packaging.

Innovative “Refill Station” New Retail without Packaging
The cosmetics brand The Body Shop has established concept stores with “refill stations,” encouraging customers to bring their containers for purchases. Here, customers can independently add the skincare products they need, significantly reducing onetime-use packaging.
The Body Shop incorporates various plant fibers and natural vegetable oils into its product formulations, replacing traditional chemically synthesized ingredients. This not only makes the products more eco-friendly but also provides reliable raw material support for packaging-free retail.
Source: ESG News
Zerolife Pulp Products Empire focuses on innovative eco-friendly pulp fiber materials and products, reducing waste from onetime-use plastic packaging and guiding consumers towards a new environmentally-friendly packaging lifestyle. For more packaging information, please contact us via WhatsApp for consultation.
Pulp Products Lead in Eco-friendly Packaging
Innovative eco-friendly packaging trials by LUSH and The Body Shop new consumption model is on the rise. Using pulp, vegetable oils, and natural fats as renewable and biodegradable materials are becoming key to achieving this goal.
Compared to synthetic materials derived from petrochemicals, pulp products are more eco-friendly and sustainable. In the future, with the advancement of technology, we believe these no-packaging innovations will continue to evolve and ultimately lead to a new era of “Eco-Friendly Packaging lifestyle”.
Zerolife is dedicated to eco-friendly packaging. Unlike traditional onetime-use plastic and chemical synthetic materials, pulp products are renewable and biodegradable, laying a solid foundation for a truly sustainable future. Join our official WhatsApp to receive factory outlet discounts!
